As part of our pro-bono programme we helped Survivors of Suicide & Friends to establish a new visual identity, event artwork and marketing collateral for their ‘Winter Solstice Event’ that was streamed live to the public virtually, via Facebook because of Covid restrictions. Our idea was to create a simple yet bold design that would work
across every medium without having to adjust the artwork. The design elements brought the idea of Winter Solstice to life through the simple use of a graphic crescent moon in the event name. A simple and effective design that reflected their new identity and helped drive awareness and encouraged the public to tune in. The event
visuals helped to drive growth in numbers to the virtual event, attracting both new attendees and past event attendees with a total of 65,000 people reached through the posts, and 3,924 people actively engaging with the event posts.