Invisible Zinc
Summer Campaign
![](https://tpfthink.com.au/wp-content/uploads/2022/10/IZ_3840-scaled.jpg)
How do you reposition a Zinc Sunscreen when the perception is that the product performs the same way as how it appears on cricketers’ noses? You treat it like a beauty brand.
We combined strong messaging that highlighted Invisible Zinc’s natural benefits with strong beauty imagery that reflected the emotional benefit of being protected from the sun.
![](https://tpfthink.com.au/wp-content/uploads/2022/10/InvisibleZinc-Summer-02-1024x683.jpg)
![](https://tpfthink.com.au/wp-content/uploads/2022/10/InvisibleZinc-Summer-03-1024x683.jpg)
![](https://tpfthink.com.au/wp-content/uploads/2022/10/InvisibleZinc-Summer-04.jpg)
![](https://tpfthink.com.au/wp-content/uploads/2022/10/IZ_3840-1024x548.jpg)
![](https://tpfthink.com.au/wp-content/uploads/2022/10/InvisibleZinc-Summer-07-1024x480.jpg)