Mentos is all about colour, fun and fantastic flavour and with a new global Tag Line, “Say Yes to Fresh” the idea of positive thoughts was an easy decision to make. We say yes to the things you love, yes to dreams, me time and yes to shorter meetings for their latest on pack promo. There are a couple of factors that we believe make an activation
a winner. The first being the prize–understanding what people want and knowing what that perceived value looks like is a huge factor and adding personalisation, helps make that decision even easier. From concept and design development to the manufacturing and personalisation in our state-of-the-art factory
in Vietnam to packing, fulfilment and shipping to Australia, we said yes to it all. The public reacted with same enthusiasm with over 42,000 entries, 76,000 visits to the promotional website and 5,000 prize winners with a 100% redemption rate. Who knew funky Mentos socks would be such a hit? Well, we did of course.