Scent of Clean

With the already established cleaning and stain removal power of OMO, a new product launch with the added benefit of soft floral scents gave way to a beautifully crafted idea. The scent of clean. The execution was brought to life by using multiple skills from unusual artisans.

Local milliner Wendy Scully created handmade flowers from beautiful vintage silks that were photographed for the print materials and for the instore point of sale and head office launch, paper flowers were sculpted by Anastasia Ivanova. Even the typeface was meticulously handmade

and then photographed to represent thread. An amazing project that combined strategic thinking and beautiful design that led to an impactful and stand-out launch of a new premium product.