Grill’d Mini Me Collectables

As part of Grill’d’s brand offering “family friendly” is a key element in their ongoing strategy. And as every parent understands, keeping kids entertained doesn’t just mean a healthy delicious hamburger. Our idea was to design and produce a sustainably sourced series of wooden

collectable 2D puzzle characters based on farm animals and people which helped educate and entertain kids on the benefits of farm fresh ingredients. Every collectable needed to be constructed and was accompanied with games and other activities to keep the kids entertained.

The success of the promotion in the first year was so good, that it was extended for another two years following that. The result was an incredibly impactful and financially viable solution that helped build loyalty and brand awareness.