Masterclass Kits

Cocktail making is an integral part of Bacardi’s strategy to continue to influence and increase usage of their signature brands. Selected audiences are identified as premium influencers to help grow market share and introduce

new variations of how to create bespoke mixes. These unique masterclass boxes were designed and produced using elements from each brand to reflect their individual personality and spirit. They were crafted to represent the same quality

and appeal that you get from each product. A step-by-step menu was created that helped guide the audience through the cocktail making process as they followed the mixologist on zoom.