Chobani Pouch Halloween Launch
A limited edition Halloween themed sipping yoghurt launch needed a very special limited-edition launch. As part of the Chobani limited batch retail strategy they needed to obtain
as much interest from the retailers as possible. What better theme could anyone ask for than the spookiest event in the years calendar – Halloween. We created a fully immersive and interactive
experience that educated, entertained and drove participation through the roof making it one of the most memorable activations to date.