To help convince kids and mums to take more trips past Grill’d on the way home for a quick burger we created a collectable series of unique wooden finger puppets. A set of ten local superheroes were created from data collected from kids informing us of who their most influential
community members were. The collectable puppets were accompanied by brain games, colour-in pads and further information regarding each of the characters all in aid of encouraging learning. Due to the popularity of the collectables the promo ran far longer than its eight-week
schedule – it lasted for over a year. It also was recognised at the Melbourne Design Awards picking up a Silver.