Chobani Fit Activewear Promotion
With the launch of a new line of FIT yoghurt entering the market, Chobani were looking to drive household penetration, trial and continue to deliver on their excellent brand experience. Selecting activewear as the prize was a natural extension of the brand and lifestyle that the Chobani consumer leads. We worked across our Melbourne and Hong Kong offices to design and produce bespoke, premium activewear with all the details you would expect from a high-end retailer: subtle branding, invisible pockets, comfortable fit, and longevity in mind.
25,000 pieces of activewear were designed and produced with usability and sustainability in mind and all being packed locally by our own warehouse. The garments had recycled materials as part of its composition and all packaging was designed to be a 100% compostable. This on-pack promotion required unique codes with a simple UX journey in mind, over 17 million unique codes were created and produced as well as a bespoke microsite with an integrated direct-to-consumer fulfilment system. A seamless end-to-end promotion that delivered real results.
The integrated national promotion exceeded all expectations, averaging 14,000 entries a day across a 6-week period.
A redemption rate that was considered exceptional against industry benchmarks.