‘Don’t Sweat the Commute’ tram wrap

Think received an urgent and prescriptive brief from Rexona to design a Tram wrap for their Clinical perspirant Range. The task was to use global Rexona design assets and effectively communicate the product’s 3x stronger protection claim.

Our team devised a creative solution that leveraged the medium to communicate the message “Don’t sweat the commute.” This tagline not only highlighted the benefit of the product but also made the message relatable to tram users and passers-by.

To support this message, we used a simple visual element of a confident woman with her arm raised in the background, which complemented the graphic elements from the product packaging. The campaign was executed successfully, garnering strong brand awareness among target audiences.