Compostable Bake Paper

Christmas is one of the biggest culinary occasions in the Glad calendar and to celebrate the launch of the new Glad to be Green Compostable Bake Paper, Glad wanted to celebrate just how magical Christmas at home can be – with a sustainable twist. Because of global Covid restrictions, Christmas 2020 saw many families cancel their

annual family holidays for a Christmas spent at home. The line “Joy for you and the planet” was the anchor on all the creative executions with images of beautifully crafted bespoke Gingerbread homes. From outback Australia to a New Zealand beachside bach. Every scene was meticulously put together using doll-house miniatures to

enhance the overall aesthetics. Seeded across numerous media touch points from TV, OOH and digital platforms the campaign saw consumers inspired to not only to use Glad to be Green Compostable Bake Paper during the festive season, but also to create their own distinct gingerbread home.