Zooper Dooper Meets BBL
Howzat for a BBL promotion?
Zooper Dooper is a brand close to every Aussie’s heart. Whether you’re five or fifty-five, what better way to beat the summer heat than with a tasty frozen treat? Wanting to create visibility over summer, Zooper Dooper partnered with the Big Bash League and approached THINK to activate an on-pack promotion giving away tickets to BBL games.
Our team created and executed a national promotion that gave customers the chance to win a major prize, as well as family passes to the BBL game of their choosing. In order to claim the family passes the entrants had to purchase a 24-pack of Zooper Doopers and enter their barcode number as part of their entry online.
The promotion gave away family passes each day to matches nation-wide. We had to account for expiring prizes and changing delivery deadlines and as a result THINK developed a reporting system that ensured that the tickets were claimed and delivered before their expiry dates. The end product was clean, fun and easy to navigate website.
The promotion was a huge talking point amongst the Zooper Dooper fan base and even sparked user-generated content across several social media platforms.