The McGrath Foundation Shop Pink E-Store
Creating a one-stop shop for McGrath Foundation Fundraising.
THINK was approached to create branded merchandise for the McGrath Foundation, designed and developed to help support fundraising initiatives and encourage more engagement from the public. The product range was to be delivered to market through a bespoke e-commerce platform, allowing visitors to do everything from purchase items to donate to the organisation.
To answer the brief, THINK began by conducting market research into the Australian charitable sector, examining fundraising trends, user engagement best-practice and website analytics. Insights from this research guided the development of an exciting new product range, plus the design of the McGrath Foundation “Shop Pink” e-store, to deliver these products to market. THINK also oversaw the entire product manufacturing process, as well as ongoing management of stock and fulfilment. McGrath Foundation supporters are benefiting greatly from this engaging, informative platform and its dedicated shopping and donation facilities.