Personalised Vaseline Tins

The Task

Vaseline recently launched Vaseline Lip Therapy Tins in Australia. Vaseline approached THINK to support the launch by offering customers personalised Vaseline Tins.

The Idea

THINK created an ecommerce site where customers can order a personalised Lip Therapy Tin with their name on the lid. Customers can see a live preview of their personalised tin by entering their name and selecting a flavour before proceeding to checkout.

In addition to the build of the website, THINK manage the personalisation of the lids and fulfilment of the finished product to customers around Australia.

The Impact

THINK has delivered an end-to-end solution that has brought personalised Vaseline Tins to life in Australia. The activity is ongoing and initial uptake has been strong, with Vaseline using the site for both consumer and trade activity.

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