Personalised Bega Lunch Bags

The Task

Bega sought to drive sales of their cheese products in supermarkets during the ‘back to school’ sales period.  In order to win the battle on the supermarket floor and have customers choose their brand, they wanted to offer customers a Bega branded physical gift related to their product range, however getting the major supermarkets to allow them space in store was a challenge.

The Idea

Through THINK’S China direct fulfilment model, we worked with the client to design a custom branded Bega lunch bag that could be personalised with customers’ unique personalised design. THINK produced 17,500 lunch bags, each printed with a unique, personalised design and delivered to customers around Australia.

The Impact

100% redemption was achieved with THINK producing and delivering 17,500 personalised lunch bags. The campaign has run for four consecutive years proving the campaign continues to deliver strong sales results and delighting recipients.

 

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