Crafting moments worthy of sharing.
Connecting with the mindset of Gippsland Dairy consumers.
Gippsland Dairy is one of the most understated, yet successful players in the Australian dairy market. With a growing number of loyal followers, it was fast becoming synonymous as a delicious dairy breakfast staple. While this was a proud achievement in itself, it was clear they were only showcasing a fraction of their products’ flavour.
The client’s main objectives were to encourage flavour trialling, increase weight of purchase and associate the brand with new usage occasions outside breakfast. As a result, we developed a concept that added value to purchase, drove sales in key accounts and presented the yogurt as a creative, shareable, quality dessert.
The Pop Maker set tapped into the everyday foodie in all of us and tempted new and existing buyers with an easy to follow booklet of exquisite, but achievable crowd pleasing desserts. From the shape of the design to the multi-pop presentation plate, the activity brought innovation and inspiration to the consumer and the yogurt category as a whole.