David Jones Product Packaging
Wrapping up 2016 for David Jones.
David Jones is an iconic Australian brand synonymous with exclusivity, status and haute couture. As one of the oldest departments stores in the world, they host a wide range of top-end designers and have been pioneers of fashion ever since the doors opened for the first time 175 years ago. This year, as part of the launch for David Jones 2016 premium gifting range, THINK was asked to develop product packaging that would stop Christmas shoppers in their tracks.
Our strategy was to create packaging that drew attention but most importantly accentuated the essence of the David Jones brand. The final product was elegant, simple and effective.
The brief required THINK to deliver on concept development, strategy development, design, manufacturing and in-store activation.