Keeping the cup more than half full for Continental
When the colder months arrive it can only mean one thing; soup season. With so many artisan and boutique brands out to claim market share during winter, Continental looked to TPF to stay top-of-mind as Australia’s favourite soup.
The Continental Cup a Soup free mug campaign was just the incentive our market would go crazy for. We were able to utilize our global production capabilities in order to provide a gift with purchase that not only retained customers in a crowded market but also created substantial sales growth in key accounts.