Keeping the cup more than half full for Continental

When the colder months arrive it can only mean one thing; soup season. With so many artisan and boutique brands out to claim market share during winter, Continental looked to TPF to stay top-of-mind as Australia’s favourite soup.

Outcome

The Continental Cup a Soup free mug campaign was just the incentive our market would go crazy for. We were able to utilize our global production capabilities in order to provide a gift with purchase that not only retained customers in a crowded market but also created substantial sales growth in key accounts.

  • Creative Development
  • Industrial Design
  • Product Development
  • Packaging Development
  • Promotion Entry Mechanics
  • Website Design & Production
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