Chux Cleans Like It Never Happened

“Wiping out the Competition!”

Clorox products have been a regular feature in the homes of Australian families for decades. From the bathrooms to kitchens and everywhere in between, Clorox products like Chux cloths are a staple item in households far and wide.

As a brand with a wide variety of products, they were now introducing a new exciting thing into the Australian market called Kingsford Charcoal. The #1 charcoal brand in the USA. Their challenge was to create buzz and excitement amongst retailers and BBQ enthusiasts here in Australia in order to encourage them to stock the product.


Mums know it’s important for kids to explore their world freely and to experiment in order to reach their full potential….But as all mums know, the freedom to explore often means mess and that no matter how earnestly you encourage your child’s creativity, entering your living room to find a masterpiece finger-painted onto the wall is never fun!

So, to help re-connect Chux on an emotional level with their consumers, we re-created these messy moments via a series of 15 second pre-roll commercials for the “Like it Never Happened” campaign. The pre-rolls were partnered with OOH screens and digital banners. This was a campaign to remind the consumers CHUX Superwipes are the original ‘blue’ cloth, designed to perform and last.

  • Research & Strategy
  • Copywriting
  • Commercials
  • Brand Activation
  • Digital Strategy
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