Chobani jumped into the Coles Little Shop Campaign

The Task

Chobani jumped into the Coles Little Shop Campaign with mini strawberry pouch collectables and a full digital and activation campaign. THINK was briefed to think big and create an activation that delivered talkability and an immersive experience for Coles staff and shoppers alike.

The idea

THINK went to the natural home of all Chobani products – the fridge – designing an oversized fridge wall using a combination of 3D graphics, scale and size manipulation. As people engaged with activation they looked like they were actually inside a giant fridge shelf filled with grocery items. This was supported with an Instagram competition for staff to win prizes.

Staff and shoppers were gifted a mini Chobani pouch collectable and sample Chobani product.

Loyalty Gifts
THINK produced bespoke bobbleheads for each person assigned a loyalty gift. The resemblance to their human counterpart was fantastic and loved by each recipient.

The Impact

The activation was a roaring success with lines around corners, happy faces, hundreds of photos uploaded to Instagram and people embracing the opportunity to have a bit of fun.

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