Boost Juice Uniform

Fruit juice and smoothie producer, bringing fun, tasty, healthy living to Australia!

Boost Juice Uniform Refresh

Boost Juice is an international fruit juice and smoothie producer, bringing fun, tasty, healthy living to Australia! The brand’s winning combination of fresh fruit, blended and squeezed into delicious smoothies and juices, has been a remarkable success story.
As part of a chain-wide store refresh, Boost reached out to THINK to support the revamp of the Boost uniform range.

Objectives

  • Develop a bespoke style, design, and colour for the new uniform range and deliver this to the entire Australian store network.
  • Design a collection that is fashion conscious yet functional, that further enhances the look and feel of the brand.

Challenges

  • Deliver a new style that complemented Boost’s distinct look – but could also stand up to the demands of a busy workplace.
  • Ensuring stores can access uniform stock as and when needed, within a short delivery window.

Approach

To bring Boost’s vision to life we explored a range of different materials, fashion trends and functional elements. We combined these to showcase a uniform that delivers the Boost brand to customers, and helps Boost staff look and feel great while servicing those customers.

Delivery

Boost has rolled out their brand new uniform across their chain of stores. The uniform range is housed on a customised e-commerce platform. We built this platform to allow Boost stores to view and order uniforms as required.

Results

Boost staff now enjoy a fresh new look with their revamped uniforms, bringing a new lease of life to the brand.
Delivering the new uniforms, and making them available on-demand means managers can order new stock quickly and efficiently. As part of the Boost e-commerce platform, stores also have access to a dedicated customer service team, available to assist via phone, email and live chat.

  • Research & Strategy
  • Project Management
  • Design
  • Product Development
  • Manufacturing
  • Photography
  • E-commerce
  • Warehousing and Fulfilment
  • Customer Service
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