Filling an Aussie bottler to their full potential.
Brand Architecture and strategy that creates a voice for company that has a big story to tell.
100% Bottling Company is an Australian owned and operated business with over 40 years of experience in the food, beverage and packaging industry. They are considered a pioneer in plastics manufacturing and packaging. The company offers a diverse variety of products and services which range from common consumer water bottling to industrial packaging solutions. The key challenge for the company was finding a way to showcase such a wide range of skills and benefits to create simplified and consolidated marketing collateral.
We needed to think strategically and visually about how to present the company in a way that was clear and linked each unique division of the company. We relied heavily on art direction and copy to showcase this multifaceted company. This strategy then flowed through every marketing touch point, from brochure to website and led TPF THINK to become their ongoing brand and communications agency.